How selling essential oils online is so easy?
Today it’s not about ‘get the traffic - it’s about ‘get the targeted and relevant traffic
When we piece together the puzzle our conclusions we can see that there is a simple set of rules that will help you achieve success. Below I have set out my personal favorite that have worked for me and my team.
Become a product guru
To start with, nobody can know everything. There are too many essential oils and blends for one individual to know, so find your niche. Your niche will not only help you remember the oils, it will also help you optimize the keywords used in your content. Start with a subject that you are interested and really go deep into the subject.
Understand your customers niche
Ask yourself, who is your customer and what is their profile? What type of issues do they have and what makes them business from you? Once you have found out what information they need they are likely to spend more time on your website or blog rather than some other sites.
Warm lead list campaigns
Even though I have not mentioned this, but creating a warm lead list is going to be a vital element of your marketing system. As prospects join your list and receive some information about the products and the business opportunity they will also want to know about the deals you have available. doTerra for example have throughout the year various promotions such as 20% off enrollment kits, free product of the month and two for one offers. In addition, the holiday products are always worth sharing with your customers via a newsletter using an emailing service.
Planning your global success
There is an old expression in network marketing and in traditional business, "Without a plan you plan to fail". Unfortunately, many that decide to start in business for themselves in network marketing do exactly that. The fear of commitment and the fear of not achieving the goals they have set themselves is the fundamental reason why people fail in network marketing.
Day one need to be the day that you empower yourself and decide what actions need to be taken for you to make money
selling essential oils online. So, go into details what you are intending to do in the first three months and then create an overview of what you are doing over the next 12 months.
The reason for setting goals is to keep you focused on the job at hand. The biggest distraction for the online network marketer is procrastination, so be committed and be consistent and success is yours.
Be brave and get a website
It doesn't matter if your essential oils or company are the
most profitable products to sell online if nobody can find you. The glue that will hold the system together will be your website and the marketing methods you are using to attract organic traffic.
The tools available to you are many and so pick what suits you best. My personal choice is article marketing where the main goal is to create interesting and valued content. Each individual content can be used in various ways such as a podcast, a video overview, eBook / PDF option, blog article, landing page / squeeze page content, in an RSS feed and shared on social media platforms.
However, returning to having your own page, because I can hear you all screaming with fear. Creating a blog or website has never been easier. Most hosting companies such as iPage offer free website creators and free wordpress blogs which need only the ability to write in WORD. In a short amount of time you should be ready to go, but as I mentioned earlier, my team members get my expertise as apart of the package.
Why do I need to know SEO?
A few weeks ago before writing this article I had an interesting call from a fellow online marketer. He was picking my brain and ask me "who was creating my content and building my websites?" I told him that I did it all myself, because I optimize my content and pages far better and it was cheaper. About an hour later he text me and asked me to cheap over his papers and give him an overview and a price to optimize them. I was surprised to find out that he had no meta tags, no sitemap, no alt on his images and even though it was index on Google it got 0/10 ranking. This means that he was getting no organic traffic at all, so nobody was reading his content and nobody was buying his products.
The importance that someone sees and reads your webpage or blog is simply the point. You want to be found. You may be the greatest writer in the world but if you do not show up on Google and nobody reads anything you write you are wasting your time. Thankfully, there are tools and methods that make SEO easy and again as apart of my teams training one on one SEO training is available.
Sharing content on social media
Before I jump into social media sharing a little tricks that has helped me to keep track of who I have shared with is to create an XL file. At the top I put all the social media platforms and down the left hand side I put the URL of the blog page or the landing page. Every time I share on a platform I put a mark so I do not repeat too much and get band by the platform.
If we agree that we have optimized our website and Google has indexed it and we can be found. So, everything is looking great. The next stage is to drive traffic to our webpages via social media platforms.
If you haven't signed up for any of the social media platforms start signing up now. The main ones are Linkedin, Facebook, Twitter, Pinterest, and Instagram, but there are many others worth joining. However, as a suggestion, even if you join all of them, in the beginning work with just two of them.
Newsletter the world
Even though social media is great, the most effective method for me has been sharing my new content with my warm leads list. They are already interested in what I have to offer because they subscribed to one of my pages earlier. So, sharing some interesting tips is something that will gain great results.
